Clio Awards Advertisement

Target Audience: woman before wedding

Reason why Clio awards chose this: I think clio chose this ad because it is a clever ad that is showing when to use the product clearly.

Elements

1.Camera angle-its taking it from little far away.
2.Body language- the man’s pose shows that he is bit panicking and trying to help his fiancé. The woman’s pose is also showing that she is asking for help.

3.Lighting and color- this ad has many light pink and lighting　makes the back ground blurry.

4. Symbolism- there are not really any of this

5. Special effect-they took the photo with the way that shows the dolls on the cake clearly

6. Beauty and social standing- the cake is beatifuly decorated but the point the woman fall in the cake is socially standing

7.Layout and graphics- the layout of this ad is beautiful with roses and the light pink matching good and the graphic is funny with a woman falling in a beautiful wedding cake